X
summer edition
Event branding
The Campaign Concept
Developed in response to a Twix brief, the campaign aims to position Twix as Gen Z’s go-to snack during breaks. The concept, “Take Two Breaks Instead of One,” plays on Twix’s iconic two-finger format, encouraging audiences to make their breaks twice as enjoyable. This idea inspired a collaboration with Smoochy, introducing a new product that brings the concept to life through a fun and unexpected brand pairing.
Break Squared is a conceptual summer event created to celebrate and promote the Smoochy × Twix collaboration. The name combines the idea of doubling the break-time experience with the coming together of two brands. The event translates the campaign concept into an engaging summer experience designed to connect with Gen Z.
instagram posts
The Break Squared Experience
